What is a landing page? A Landing page is a bridge page that gives a fresh introduction about your brand, products, offers, and services that you provide. It is like all other web pages on your website that have the same purpose in mind: to convert the visitor into a customer.
Depending on whether you use A/B, Multicolor, or Split testing, a complete landing page testing technique would look something like this:
• A set of data-driven hypotheses with a clear hierarchy of importance.
• Conversion targets that are well-defined and quantifiable.
• Testing tools that offer a wide range of testing choices.
• Calculate the time and traffic needed to complete the tests.
• Make a variety of test items and document them.
• Tests should be checked for quality before being deployed.
• Examine the results of the tests and the findings.
• Use the winning versions and toss out the losers.
• Keep track of what you’ve learned from the tests.
To gain more interest in testing and increase conversions, mature experiment teams carefully evaluate their test data across many sections and find situations where the losing type beats the winner.
Let’s inspect how landing page optimization might assist you in achieving your specific conversion goals.
What Is The Main Purpose of Using Landing Page Tools?
As a business, you want most of your website visitors to be customers. The main purpose of a landing page is to convert visitors into leads.
Let’s imagine you’re a lawyer who wants to make a landing page for your business. The goal of the landing page is to encourage visitors to become customers when they want legal help. A good landing page either converts or engages visitors.
For an effective landing page, make it free from distraction and attractive. It usually has just one value proposition or focus – one interesting reason to convert. To attract and convert prospects, you must provide enough information without overwhelming, distracting, or confusing them.
Because more people like to watch videos rather than read, it’s occasionally a good idea to put a video on your landing page to increase interaction.
So, if you want to increase audience engagement, try including a short video on your landing page. Plus, A form for collecting leads should also be included on the landing page. Visitors should be able to quickly grasp the value proposition and be driven to finish the form without having to navigate to additional sites.
Landing pages enable you to provide hyper-relevant content to hyper-targeted groups, address particular user needs, and increase conversions. Businesses with 30 or more landing pages generate 7 times the number of leads as businesses with less than 10 landing pages.
Excellent landing pages are the foundation of good marketing, and having the tools may make your job a lot simpler. These landing page tools are lifesavers, with templates, monitoring, and testing.
Best Landing Page Tools For Affiliate Marketing
1. Crazy Egg
Crazy Egg is mostly known for its heatmap tracking reports, which show where visitors are clicking on your websites. Crazy Egg allows you to discover which portions of your website are garnering the most interest from users.
Crazy Egg allows you to create heatmaps, scroll maps, confetti reports, and more, all while giving essential user experience intelligence at a low cost. Don’t worry, there’s no stranger gear to set up, and Crazy Egg provides a clear and easy setup.
Many clients find out that visitors to their website are clicking on items that aren’t even links! The engagement and conversion rates of your landing page will considerably increase if these design flaws are corrected. Pricing for Crazy Egg starts at $9 per month, with higher-level allowing for greater page testing and visitor volume.
WordStream‘s Landing Page Grader evaluates your landing pages based on keyword relevance, conversions, spend, form length, and more using your AdWords PPC account.
It also compares you to others in your field, allowing you to see where you need to improve to outperform your competitors.
With WordStream’s free Landing Page Grader, you can see if you’re following landing best practices and figure out what modifications you need to do to increase your landing page conversions.
Unbounce is a well-known landing page tool on the internet. It allows you to create and test a wide range of landing pages with no IT help.
Unbounce also works with a variety of other marketing technologies, including MailChimp, Salesforce, Marketo, and others. It delivers all the A/B testing tools you’ll need to determine which of your landing pages is the most effective, as well as assist you in crafting and honing the perfect page. Unbounce is available for $49 a month (with a traffic restriction of 5,000 unique views), with higher tier choices available for more features and traffic.
The ion Interactive Landing Page Assessment quizzes you on your landing page with 13 multiple-choice questions (covering classic topics like relevancy, above-the-fold content, trust factors, etc).
You’ll receive an overall score as well as approval suggestions at the end. This evaluation is based on self-reporting, which isn’t the most precise method. If you’re new to the wonderful world of landing page optimization, it’s a good free tool.
5. Landing Page Analyzer
The free Landing Page Analyzer tool from Visual Website Optimizer analyses and assesses your landing page based on 21 questions. Answer questions concerning your landing page, such as the number of offers on your website, the availability of product screenshots, the length of your landing page, and so on.
While the test asks for your URL, most of the tool’s evaluation is based on your replies to the 21 yes or no questions.
After answering the questions, you will get scores on the overall grade as well as the specific categories related to the overall landing page. The Landing Page Analyzer also has a thorough feedback section that may help you enhance your landing page. Because the tool mainly relies on self-evaluation, you’ll certainly want to be honest with your responses.
The Landing Page Analyzer is a useful free tool for ensuring that your landing pages follow industry best practices. In the end, you’re unlikely to learn anything you couldn’t learn by reading up on best practices, but it’s a far more enjoyable and interesting approach to understanding what your landing page requires.
Optimizely is quite similar to Unbounce because it allows you to develop and test landing pages using a WYSIWYG editor with no code necessary.
The main difference between Optimizely and Unbounce is that Unbounce comes with several beautiful built-in templates, whereas Optimizely does not.
Optimizely is a free plan for a single website that includes basic capabilities. Enterprise business programs differ based on your requirements; contact them for an estimate.
7. Usability Hub Tests
You may use Usability Hub Tests to build and test brief experiments. Allow testers to pick between two different button colors to discover which they prefer. Allow them to show where on your page they would naturally click to add an item to a shopping cart.
Select from four different types of mini-tests, then assess the findings and make broader landing page design decisions based on what you’ve learned. You may either pay to perform tests or earn karma by participating in the tests of others. The karma you’ve earned may then create your tests!
Conclusion: Which Are The Best Landing Page Tools?
It’s important to remember that optimization is a continuous process. Testing your landing page elements regularly will undoubtedly provide you with a competitive advantage over your competitors. You will not only have a lot of evidence to back up your judgments after the testing procedure but you will also be shocked by the discoveries these findings will provide.